Validated GRPs (vGRPs) are a very powerful KPI to track the digital advertising effectiveness. Let’s think about the current use of the traditional online GPRs in marketing mix models. Allowing non-validated impressions into…
eCommerce, Digital Marketing, Business strategy
Validated GRPs (vGRPs) are a very powerful KPI to track the digital advertising effectiveness. Let’s think about the current use of the traditional online GPRs in marketing mix models. Allowing non-validated impressions into…