Ciao Prof

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Oggi sono venuto a sapere che alcuni mesi fa lei è partito per un lungo viaggio. Un viaggio inaspettato. In questi casi, rimane sempre quella sensazione di... incompletezza... per tutte quelle parole non dette, per quelle domande rimaste senza risposta e per quei consigli non ancora ascoltati... Ancora oggi mi sorprende pensare all'influenza che le sue ...

Silicon Valley is the new Wall Street

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Definitely, Silicon Valley is the new Wall Street. I was just thinking of the differences between these two "worlds", but I finally found more likeness than differences. Let's think of when Wall Street was on the edge, in the 80's. It was a period of opulence and nowhere was the American dream more present at ...

Covid-19, Shut-In Economy and Findability

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I guess the concept of Shut-In Economy sounds new to the majority of people, but not the millennials. As per Lauren Smiley's statement: "In the new world of on-demand everything, you’re either pampered, isolated royalty — or you’re a 21st century servant". That's the basic concept of this new economy model: the on-demand world ...

Findability 3.0

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Here we are, after a long time from last post in here! These days of Covid-19 are the perfect time to put in order our ideas. I was just wondering about the evolution during time of the concept of Findability. All begins from the definition we get from Heather Lutze and then the popularization of the term ...

The Kano model and the customer satisfaction

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When it comes to define a product or service and align it with the consumer requirements, it is very useful to focus on their characteristics or features, according to Kano model's categories. This model was published in 1984 by Dr Noriaki Kano, professor of Quality Management at the Tokyo University of Science. Its core concept is ...

The Filter Bubble

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Following Eli Pariser's statement: "Your filter bubble is your own personal, unique universe of information that you live in online. And what's in your filter bubble depends on who you are, and it depends on what you do". Basically, in case you are not aware of this: search engines and social network trapped you in a ...