Hi guys! We haven't still dig deeper on the importance of the on site search in a Findability strategy! Just a quick post about it. Basically, on site search is one of the pillars of Findability for several reasons: Search is a fundamental online behaviour: 89% of consumers use Search to find information on products or services in ...

Here we are, after a long time from last post in here! These days of Covid-19 are the perfect time to put in order our ideas. I was just wondering about the evolution during time of the concept of Findability. All begins from the definition we get from Heather Lutze and then the popularization of the term ...

Have you ever thought about the importance of the query chains analysis to discover and understand the people's way of thinking? Once you have a look at the database of the server where your search engine software is hosted into, you see that people searching your website often perform a sequence of queries to refine ...

In probability theory a Markov process, named after the Russian mathematician Andrey Markov, is a stochastic process by which one can make predictions for the future based solely on its present state just as well as one could knowing the process's full history, hence independently from such history. It is based on a principle of “memorylessness”. Basically, ...

I am very satisfied to taught the 4-hour training session for Vodafone staff interested in learning more about Search Engine Optimization from the business perspective. I created and delivered this course to cover the main following topics: The Search EconomyOverview and landscape of search enginesSEO benefits for C-SuitsThe job of SEOs Use search engines as a source ...