During these last months, I guess you guys have been bumping on NFT (Non-Fungible Tokens) news and content. The business world is pointing the finger on this new way of investing and many collectors, artists and consumers from all over the world are interested in getting this opportunity. Have a look at the search trends ...

Definitely, Silicon Valley is the new Wall Street. I was just thinking of the differences between these two "worlds", but I finally found more likeness than differences. Let's think of when Wall Street was on the edge, in the 80's. It was a period of opulence and nowhere was the American dream more present at ...

I guess the concept of Shut-In Economy sounds new to the majority of people, but not the millennials. As per Lauren Smiley's statement: "In the new world of on-demand everything, you’re either pampered, isolated royalty — or you’re a 21st century servant". That's the basic concept of this new economy model: the on-demand world ...

When it comes to define a product or service and align it with the consumer requirements, it is very useful to focus on their characteristics or features, according to Kano model's categories. This model was published in 1984 by Dr Noriaki Kano, professor of Quality Management at the Tokyo University of Science. Its core concept is ...

Following Eli Pariser's statement: "Your filter bubble is your own personal, unique universe of information that you live in online. And what's in your filter bubble depends on who you are, and it depends on what you do". Basically, in case you are not aware of this: search engines and social network trapped you in a ...

Google's market power, it seems, is the economic equivalent of what in foreign affairs is called "soft power," a term coined by the political scientist Joseph S. Nye Jr. This is the power to co-opt rather than coerce. Since many years ago, Google has been working on increasing its market share by three basic pillars: Supply ...

The Internet of Things (IoT) is the logical next step in the evolution of the Internet. CISCO estimates that by 2020, there will be over 50 billion connected devices, including wearables, home devices and automobiles. In other words, the Internet of Things (IoT) is driving growth in data much faster than what could be achieved ...

Validated GRPs (vGRPs) are a very powerful KPI to track the digital advertising effectiveness. Let's think about the current use of the traditional online GPRs in marketing mix models. Allowing non-validated impressions into the model presents not only opportunity for error but also a biased evaluation of the medium’s ability to drive sales. It is due to the ...

As long as 20 years ago the image of a constellation was being employed to describe value captured from a network of multiple points and not necessarily along a sequenced or linear “value chain.” It was in the digital market, explicitly built on webs of interaction, that the idea of value constellations took hold in ...

As an economist, I have been always more interested in using some traditional models to study and understand the digital world around us. I will never forget the advice from Roberto Aguiari, my professor at Business Economic Course: "Economics rules never change!". He was right... maybe! More than 200 years ago, Adam Smith wrote: “Price is regulated by ...