Category: Digital Economics

I found very interesting the Forrester’s podcast about the opportunities for brands to touch the customers. Following some key-points I captured. A digital touchpoint encompasses the device, platform, channel, and interface through…

During these last months, I guess you guys have been bumping on NFT (Non-Fungible Tokens) news and content. The business world is pointing the finger on this new way of investing and…

Definitely, Silicon Valley is the new Wall Street. I was just thinking of the differences between these two “worlds”, but I finally found more likeness than differences. Let’s think of when Wall…

I guess the concept of Shut-In Economy sounds new to the majority of people, but not the millennials. As per Lauren Smiley’s statement: “In the new world of on-demand everything, you’re either…

When it comes to define a product or service and align it with the consumer requirements, it is very useful to focus on their characteristics or features, according to Kano model‘s categories….

Following Eli Pariser’s statement: “Your filter bubble is your own personal, unique universe of information that you live in online. And what’s in your filter bubble depends on who you are, and…

Google’s market power, it seems, is the economic equivalent of what in foreign affairs is called “soft power,” a term coined by the political scientist Joseph S. Nye Jr. This is the…

The Internet of Things (IoT) is the logical next step in the evolution of the Internet. CISCO estimates that by 2020, there will be over 50 billion connected devices, including wearables, home…

Validated GRPs (vGRPs) are a very powerful KPI to track the digital advertising effectiveness. Let’s think about the current use of the traditional online GPRs in marketing mix models. Allowing non-validated impressions into…

As long as 20 years ago the image of a constellation was being employed to describe value captured from a network of multiple points and not necessarily along a sequenced or linear…