SEO Business Essentials Training in Vodafone

By 0 No tags Permalink 0

I am very satisfied to taught the 4-hour training session for Vodafone staff interested in learning more about Search Engine Optimization from the business perspective.

I created and delivered this course to cover the main following topics:

  • The Search Economy
  • Overview and landscape of search engines
  • SEO benefits for C-Suits
  • The job of SEOs
  • Use search engines as a source of data and users mental models (Google Trends, Google Correlate, Google Instant etc.)
  • Digital Media Mix: pull advertising (SEO, SEM) and push advertising (Display, newsletters etc.)
  • How to set goals and KPIs

A lot of practical exercises and excited students ­čÖé It is a pleasure working in that type of environment with this positive spirit!

No Comments Yet.

Leave a Reply

Your email address will not be published. Required fields are marked *