I am very satisfied to taught the 4-hour training session for Vodafone staff interested in learning more about Search Engine Optimization from the business perspective.
I created and delivered this course to cover the main following topics:
- The Search Economy
- Overview and landscape of search engines
- SEO benefits for C-Suits
- The job of SEOs
- Use search engines as a source of data and users mental models (Google Trends, Google Correlate, Google Instant etc.)
- Digital Media Mix: pull advertising (SEO, SEM) and push advertising (Display, newsletters etc.)
- How to set goals and KPIs
A lot of practical exercises and excited students 🙂 It is a pleasure working in that type of environment with this positive spirit!