I found very interesting the Forrester’s podcast about the opportunities for brands to touch the customers. Following some key-points I captured. A digital touchpoint encompasses the device, platform, channel, and interface through…
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Let’s define the Findability
A lot of people ask me about the Findability. Even this discipline is something consolidated, it is evolving depending on new needs, new technologies and new formats…. it could be useful to…
How to manage the life cycle of the ideas
If you are among those lucky people who are able to generate far more ideas than realistically doable, I have a model for your pipeline management: it’s based on the life cycle ideas concept. This…
Economics and value of the Non-Fungible Tokens (NFT)
During these last months, I guess you guys have been bumping on NFT (Non-Fungible Tokens) news and content. The business world is pointing the finger on this new way of investing and…
Ciao Prof
Oggi sono venuto a sapere che alcuni mesi fa lei è partito per un lungo viaggio. Un viaggio inaspettato. In questi casi, rimane sempre quella sensazione di… incompletezza… per tutte quelle parole…
Findability means synergies between SEO and On-Site Search
Hi guys! We haven’t still dig deeper on the importance of the on site search in a Findability strategy! Just a quick post about it. Basically, on site search is one of…
Silicon Valley is the new Wall Street
Definitely, Silicon Valley is the new Wall Street. I was just thinking of the differences between these two “worlds”, but I finally found more likeness than differences. Let’s think of when Wall…
Covid-19, Shut-In Economy and Findability
I guess the concept of Shut-In Economy sounds new to the majority of people, but not the millennials. As per Lauren Smiley’s statement: “In the new world of on-demand everything, you’re either…
Findability 3.0
Here we are, after a long time from last post in here! These days of Covid-19 are the perfect time to put in order our ideas. I was just wondering about the evolution during…
Query chains analysis to understand the user mental models
Have you ever thought about the importance of the query chains analysis to discover and understand the people’s way of thinking? Once you have a look at the database of the server…