Skip to content

Vincenzo Musumeci

eCommerce, Digital Marketing, Business strategy

Menu
  • Home
  • Who I am
  • Blog
  • Contact me
Menu

The Filter Bubble

Posted on 06/07/2018

Following Eli Pariser’s statement: “Your filter bubble is your own personal, unique universe of information that you live in online. And what’s in your filter bubble depends on who you are, and it depends on what you do”.

Basically, in case you are not aware of this: search engines and social network trapped you in a bubble. It’s a custom made and personalized universe, where you only:

  • listen opinions aligned with your beliefs
  • read articles which reinforce your opinions
  • watch videos which match with your tastes

In other words, since the content is biased by your past queries and clicks, you are slave to your beliefs.

It is the result of a shift in the power of choice from the consumers of content to the producers. I mean, just ten years ago, the consumer bought the newspapers aligned with his political and economical view (pull), while today the tailored content is provided to already segmented and targeted consumers (push).

In a world where the borderline between atoms and bits is every day more fuzzy, this trap will be more effective. For example, let’s think at the suggestions you could get from Google Maps to find shops, stores etc.

There are so many reasons to explain the Filter Bubble phenomenon, but the most important is the strong effort to maximize profits from advertising (Google and Facebook) or to suggest you the most relevant content aligned with yours interests, which in turn, will convert into sales.

There are a plenty of articles about how to hack the Google and Facebook’s algorithm to avoid the filter bubble trap, like this. You can just surf around the internet to find tons of suggestions about it.

At the very beginning it could seem a paradise, but in reality it is a nightmare! To expand your view, discover new things or simply approach matters with a critical eye, you need to listen to different opinions. This is becoming every day harder in the world of Google, Facebook, Netflix and Amazon.

Food for thoughts.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • Digital Economics
  • Findability SEO
  • Personal

Recent Posts

  • Forrester’s CX analysis on customers touch points
  • Let’s define the Findability
  • How to manage the life cycle of the ideas
  • Economics and value of the Non-Fungible Tokens (NFT)
  • Ciao Prof

Archives

  • September 2023
  • January 2023
  • March 2022
  • March 2021
  • February 2021
  • January 2021
  • June 2020
  • April 2020
  • March 2020
  • November 2019
  • July 2019
  • May 2019
  • July 2018
  • March 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
©2023 Vincenzo Musumeci | Design: Newspaperly WordPress Theme