Have you ever thought about the importance of the query chains analysis to discover and understand the people’s way of thinking? Once you have a look at the database of the server…
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The Kano model and the customer satisfaction
When it comes to define a product or service and align it with the consumer requirements, it is very useful to focus on their characteristics or features, according to Kano model‘s categories….
Just a quick thought from Gandhi
”Your beliefs become your thoughts,Your thoughts become your words,Your words become your actions,Your actions become your habits,Your habits become your values,Your values become your destiny”― Mahatma Gandhi
The Filter Bubble
Following Eli Pariser’s statement: “Your filter bubble is your own personal, unique universe of information that you live in online. And what’s in your filter bubble depends on who you are, and…
How Google Is Working On Increasing Its Market Share
Google’s market power, it seems, is the economic equivalent of what in foreign affairs is called “soft power,” a term coined by the political scientist Joseph S. Nye Jr. This is the…
The impact of Internet of Things (IoT) on Digital Economy
The Internet of Things (IoT) is the logical next step in the evolution of the Internet. CISCO estimates that by 2020, there will be over 50 billion connected devices, including wearables, home…
Validated GRPs (vGRPs) to improve the effectiveness of ad tracking
Validated GRPs (vGRPs) are a very powerful KPI to track the digital advertising effectiveness. Let’s think about the current use of the traditional online GPRs in marketing mix models. Allowing non-validated impressions into…
How To Handle the SEO by Markov Chains
In probability theory a Markov process, named after the Russian mathematician Andrey Markov, is a stochastic process by which one can make predictions for the future based solely on its present state…
The Value Constellation Model Applied To the Digital Market
As long as 20 years ago the image of a constellation was being employed to describe value captured from a network of multiple points and not necessarily along a sequenced or linear…
SEO Business Essentials Training in Vodafone
I am very satisfied to taught the 4-hour training session for Vodafone staff interested in learning more about Search Engine Optimization from the business perspective. I created and delivered this course to cover…